Multiple Linear Regression
Each coefficient is the effect of its own predictor with the others held fixed, which is the entire point of adding them.
Multiple regression is the backbone of factor modelling: regress a return on market, size, value and momentum factors, and the coefficients are the exposures.
Coefficients are partial effects
is the expected change in per unit of holding the other predictors fixed. This differs from the slope you would get regressing on alone, and the difference can be dramatic.
The clean way to see it: is the effect of the part of that is uncorrelated with the other predictors. Regressing a stock on the market alone gives its total market sensitivity; adding a sector factor gives its sensitivity to the market beyond what the sector explains.
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