Advanced Regression Techniques
OLS is unbiased and, under Gauss-Markov, the minimum-variance linear unbiased estimator. The techniques here mostly abandon unbiasedness on purpose, because total error is what matters and it decomposes as
Prediction error splits three ways, and only two of them are yours to trade against each other.
Accepting a little bias to remove a lot of variance is often a large net win, and with correlated predictors it usually is.
Ridge: shrink everything
The penalty pulls coefficients toward zero without reaching it. controls the strength: zero recovers OLS, large shrinks everything toward nothing.
Ridge is the standard answer to multicollinearity. When two factors are nearly collinear, OLS produces wild offsetting coefficients; ridge splits the effect between them and stabilises both.
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