Posterior Predictive Distributions
You have a posterior over parameters. You want the distribution of the next observation, which is usually the thing you actually care about.
Average the likelihood over the posterior, so the prediction carries the parameter uncertainty instead of discarding it.
Average the predictive distribution over every parameter value, weighted by how plausible the parameter is.
Why not just plug in the estimate
The tempting shortcut is to use with a point estimate. It is wrong, and wrong in a consistent direction.
Plugging in pretends you know the parameter exactly. The posterior predictive accounts for two sources of uncertainty:
Inherent randomness in the next observation, which the plug-in captures.
Parameter uncertainty, which it does not.
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