Lognormal Returns and Compounding
The workhorse price model, and the reason a price modelled this way can approach zero without ever reaching it.
Geometric Brownian motion: drift and volatility both proportional to the current price, so moves are multiplicative. A stock at $10 and one at $1,000 both move in percentage terms.
Two consequences follow, and both are correct descriptions of prices.
Prices stay positive. Multiplying by positive factors never reaches zero, which a model with additive normal shocks cannot promise.
Log returns are normal, so prices are lognormal.
The solution, and the term that surprises people
Note the . It is not a typo and it is not a fudge; it comes out of Ito's lemma, and it has a clear meaning.
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