Hit Ratio vs. Spread: The Core Tradeoff
Every quoting decision comes back to one tension. Tighter quotes trade more often and earn less each time; wider quotes earn more per trade and trade less.
Both terms depend on the spread, in opposite directions, so there is an interior optimum rather than a corner solution.
Working the numbers
Suppose fair value is 100.00 and, over some interval, fill rate falls as you widen:
| Half-spread | Fills per hour | Profit per fill | Expected P&L |
|---|---|---|---|
| 1 cent | 100 | $0.01 | $1.00 |
| 2 cents | 60 | $0.02 | $1.20 |
| 3 cents | 35 | $0.03 | $1.05 |
| 4 cents | 20 | $0.04 | $0.80 |
The optimum here is two cents. Note it is neither the tightest nor the widest, and note how flat the peak is: one cent and three cents both give within 20% of the best. That flatness is genuinely useful, because it means approximately right is good enough, and the cost of being slightly wrong is small.
Then add adverse selection and watch the optimum walk outwards. That is the correction below: if part of every fill is lost to better-informed flow, the spread that pays has to be wider than the naive table says.
The expected-P&L curve has a broad peak. Being a cent off the optimum costs little; being on the wrong side of the market by ten cents costs a lot. Prioritise getting fair value right over optimising spread width.
What the simple model misses
The table above assumes profit per fill equals the half-spread. It does not, because of adverse selection.
Fill rate and information content rise together. Tightening your quote attracts more volume, but the extra volume is disproportionately from traders who most wanted to trade, and those are the ones most likely to know something. So the true relationship is closer to
where the second term also grows as you tighten. This pushes the optimum wider than the naive calculation suggests, and it explains why market makers do not simply undercut each other to the tick.
What moves the optimum
Volatility. Higher volatility raises inventory risk per fill, moving the optimum wider.
Competition. More market makers means your fill rate at any given spread drops, since you are sharing the flow. Optimum tightens, because you must compete to trade at all.
Flow composition. Venues with predominantly retail (uninformed) flow support tighter quotes profitably. Venues with institutional flow require wider.
Inventory. When you need to reduce a position, the calculation changes entirely: you may quote at a loss on one side because the value of getting flat exceeds the spread given up.
The two ways to be wrong
Too tight: high fill rate, thin margins, and heavy adverse selection. The P&L looks busy and goes nowhere or slowly down. This is the more common failure among new traders, who mistake volume for progress.
Too wide: barely trading. Safe, and pointless, since you cannot make money on trades you do not do, and you lose queue position and market share to competitors.
In a market making game, if you are filling on almost every quote you are too tight; if you are barely filling you are too wide. A moderate fill rate with balanced buys and sells is what a healthy quote looks like.
Practise the balance in the market games, where the P&L breakdown makes the tradeoff visible in a way that description cannot.