Estee Advisors

Estee Advisors started trading algorithmically on Indian exchanges the moment it became legal: the firm opened in May 2008, the same month SEBI first permitted algo trading, giving it a head start and regulatory fluency that later entrants cannot manufacture. It is among the earliest algo pioneers in the Indian market.

The group spans three lines: a proprietary desk that market-makes and serves as designated market maker on select instruments, a low-latency co-located DMA execution business across NSE, BSE, MCX and MCX-SX, and asset management through Estee Capital in Delaware and Estee Management in Mauritius. A separate IFSC entity gives it broker membership at GIFT City.